Terroir
Avignon, France
Avignon’s special approbation in the viticultural universe is its “remarkable terroir.”
Terroir, most generally, refers to the elements of the land that end up in the bottle, and more practically, refers to the degree to which the vineyards of the region go out of their way to leave the fate of a particular bottle up to the vagaries of the climate, soil, winds, and God. In Avignon, where the “terroir” is “remarkable,” there’s a sort of contest on to see which vineyard can provide the least irrigation to their plants, in the harshest rocky field of vines, and show the most flagrant disregard for whether the yeast that has naturally wafted onto the grapes in the due course of the season is at all well-suited to fermentation.
Our guide, a British ex-pat, speaks with a heaping spoonful of diplomacy, and just a pinch of soulful admiration, at the predictable outcome of all this, which is that the often profoundly expensive bottles of wine from the region are, from year to year, completely unpredictable. Each one is a lovingly preserved record of a hundred thousand tiny variables well outside the vintner’s control, and they couldn’t reproduce the results if they wanted to, which they never, ever want to do. It is complex, and true, and real on some level that a more scientifically managed wine is not, and whether it’s better than last year’s, or not as good as last year’s, or really, not very good at all, is besides the point. It is what it is, and when you drink it, you’re getting a sensation you can only have from that one vineyard, from that one grape, for that one year, a sensation deeply personal and guaranteed to be unique.
Jenifer tries very hard not to scoff. She asks a series of probing questions and considers what the ramifications of all this are, and concludes, really, if you’re going to spend five hundred dollars on a bottle of wine, you’ve got every right to expect to be the SAME wine you went to forty tastings to discover you liked three years ago, within a very narrow margin of error, and the vagaries of the wind can take a flying leap.
After all, why go through the process of all those tastings, all those trips down the wine aisles, all those leaps of faith on an unfamiliar label, if not to try and find that particular Pinot, or Merlot, or Chardonnay, that is your personal favorite? What are you looking for if you aren’t looking for a new insight into what you enjoy, if you aren’t trying to pry out a new secret about yourself? And what kind of cruel farce is it if, when you finally hunt down your Very Favorite Wine of All Time, the winemaker has no idea how it was made and no intention of ever making anything like it ever again?
It’s nice, I think, to find a taste that means something to you, a label you keep coming back to because you know it’s what you want. There’s a wisdom in that. But it’s sort of a false choice. Even if the wine stays the same forever, your tastes change. They change every time you find yourself holding your jacket shut tight and fighting against the wind. They change every time you get stuck out in a rainstorm with nothing but a t-shirt on. They change on sunny days in rocky fields when pollen floats through the air. You pick up all the subtle flavors and distinct aromas from the wide and wild world around you, all the stuff you touch and all the stuff that touches you, and year after year after year, despite your finest efforts, you’ve changed.